A SWOT analysis is a strategic planning tool that helps organizations identify their Strengths, Weaknesses, Opportunities, and Threats. It is a comprehensive framework for assessing an organization's internal and external environment, with the goal of maximizing its strengths, minimizing its weaknesses, exploiting opportunities, and mitigating threats. A SWOT analysis can be used to help determine the direction an organisation should take in terms of growth and development. The process of performing a SWOT analysis involves gathering information and data, brainstorming with stakeholders, and evaluating various factors that may impact an organization's success. By using this tool, organizations can make informed decisions, prioritize initiatives, and allocate resources more effectively.
Often times whether something is an opportunity or threat is just a mater of framing, the important thing is to identify them. A swot analysis is a great starting point when performing a strategic analysis, once the four factors are identified, it is important do do a deep dive on each to get an deep understanding as to what impact each identified strength, weakness, opportunity and threat really has.
