Strategy maps (Bubble charts) are used to understand how firms compete in a marketplace and position themselves with respect to their competition in a particular industry or market segment. Strategy maps are a visible representation of two to three attributes and how all the various competitors within a particular market relate to one another.
In the above we can get a clear picture of the various competitors within a particular industry or market segment and how they compare as well as differ based on 2 to 3 attributes. The attributes or criteria to map really depends on what you are trying to find.
The best approach is to try and Identify a number of criteria (3 to 7) that support what you are looking for, collect the data and try different variations and see what you get.
